Archana Edmonds

Azhagu | Beauty

Archana, doctoral student in Apparel, Merchandising, & Design founded Azhagu | Beauty in 2019 after being a finalist in the College of Human Sciences "Pitch Off" at the Iowa State Fair. 

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Azhagu | Beauty is a socially responsible Indian fusion apparel and accessories line. Each piece of jewelry is handcrafted and unique. Archana uses paper, semi-precious stones, and metals to create her jewelry. 

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Making jewelry is a way of Archana to explore her creativity. Her passion is to create one-of-a-kind pieces that her customers love. 

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Pick up a pair of her earrings and a bracelet and see what makes them so unique.